ChatDaddy
ChatDaddy is a messaging automation SaaS platform, operating mainly in Kuala Lumpur and Hong Kong. I joined as a product design intern during my second year of masters, and was quickly promoted to lead the design team. I also worked across departments, helping solve problems with strategy, marketing, customer support, HR, and billing processes.
- Revamped billing from tiered SaaS plans to a credit-based model, driving $57K in additional one-time payments (+107% YoY), a 105.4% increase in subscription renewal revenue ($326K to $670K), and a 70.7% lift in average deal size ($1,377 to $2,350).
- Redesigned the multi-channel WhatsApp marketing automation platform and built a scalable design system.
- Shipped the multi-channel inbox, automation builder, CRM, and analytics features.
- Worked across Marketing, Sales, and Customer Success to support client acquisition and product growth.
- Conducted user research through interviews, surveys, and usability tests; created wireframes, prototypes, and high-fidelity UI.
- Built a tracking and reminder system to manage product-team workflows and capture hourly input for feature-cost assessment.
- Created a HelpDoc repository and walkthrough videos to streamline onboarding and support.